Pinnacle take on Enteractive solution

iGaming customer retention specialist Enteractive has struck a deal with online sports betting and casino operator Pinnacle.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

Enteractive CEO Mikael Hansson said: “This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions.

“We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.”

Pinnacle CEO Paris Smith, added: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.”

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