Kambi and Rank Group have agreed a multi-year extension to their sports betting partnership, in a deal which will also see Kambi provide its award-winning Sportsbook to Rank’s Spain-facing Enracha brand.
The agreement marks the first contract renewal between the two parties, with Kambi and London-listed Rank having combined in 2016 to add a high-quality online sportsbook to Rank’s leading UK casino brand, Grosvenor.
In addition to an extension of terms with Grosvenor, Rank will later this year leverage Kambi’s scalable technology and vast experience in the Spanish market to launch a localised online sports betting product for its Enracha bingo-led brand.
Rank also plans to utilise Kambi’s sophisticated API functionality and open platform to develop the sportsbook frontend, which will empower the operator to deliver bespoke sports betting experiences to its growing base of players.
The strengthening of the partnership follows a successful three years for Grosvenor Sport with the brand having gained a strong foothold in the UK market, driven by its effective brand-led marketing and Kambi’s leading sportsbook product.
Grosvenor Sport has also become a prominent name within UK horseracing, with the brand having invested in a series of high-profile race sponsorships to raise its profile among racegoers and promote its expanded horseracing coverage.
Max Meltzer, Kambi Chief Commercial Officer, said: “It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry.
“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”
Adam Joseph, Director of Digital Operations for Rank Group, said: “We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.
“Kambi’s strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”