Leovegas Sports has supported its recent entry into the German sports betting market by signing a sponsorship agreement with the DKB German Handball Bundesliga top-tier club competition.
The two-year deal runs through to 2019 and gives the betting company beneficial privileges as official betting partner that include hospitality and brand presence at major events and access to the league’s digital channels and social networking facilities.
LeoVegas also accrues global and exclusive rights to the use of the league title and logo within its marketing campaigns.
The collaboration began August 23 with the Pixum Super Cup, which opened the 52nd season and saw top German side Rhein-Neckar Löwen against the cup winner and record champion THW Kiel at the Porsche Arena,
HBL CEO Frank Bohmann commented:
“With LeoVegas Sport, we now have a company at our side which is associated with the sport in particular in the Scandinavian market and is now establishing a strong access to the German market with us as a partner,.