Lovebet signs up as PSG regional partner

Asian online betting firm LoveBet has signed a sponsorship deal with French professional football club Paris Saint-Germain for the next two seasons as Official Asian Betting Partner.

Lovebet will be able to take advantage of the Parisian club’s ever-increasing popularity in Asia, as well as securing exclusive marketing rights for its users.

The online betting operator will benefit from the Digital Overlay® technology, which was implemented at the Parc des Princes earlier this season, and which better targets TV audiences by match broadcasting area. This system – a first in France – geo-localizes ads displayed on the Led screens around the pitch by adapting messages to the broadcaster’s audience.

Sebastien Wasels, General Manager of Paris Saint-Germain Asia:

“We are delighted to welcome LoveBet as the club’s first ever Official Asian Betting Partner. We believe that LoveBet will be an ideal partner for the Club, and together we will be able to reach and further engage with our growing fan base in Asia.

“The unique appeal of the Club in the region makes it the perfect platform for LoveBet to grow its brand.”