Lucky247.com launches download casino

Online casino operator Lucky247 has announced that, in addition to its flash and mobile platforms, players are now able to enjoy a download version of its casino through -Viper – Microgaming’s download platform.

The addition of Microgaming’s download casino product is a natural progression for the casino considering its rapid growth in popularity, said CEO Graeme Harker this week.

“This marks an important milestone in Lucky247.com’s development path. Player engagement is the cornerstone of our success and we believe our flexibility to incorporate new and established technologies has secured Lucky247.com’s popularity with both current and future players.”

The addition of a download option increases the online casino’s games inventory to over 500 choices.

The Microgaming download product includes a comprehensive suite of integrated marketing features, managed through the back office, which can be used to target individuals or groups of players to increase their lifetime value.

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