Metric Gaming and Bethard Group tie up for U.S. joint venture

UK sports betting platform provider Metric Gaming has partnered Bethard Group for the launch of the Hard Metrics joint venture sports betting and iGaming turn key solution for the US market.

Under the terms of the J.V., Metric Gaming will provide a full sports betting solution with focus on American sports as well as Metric’s own proprietary golf, racing and just-launched soccer product.

Bethard Group, through its B2B sister company, Together Gaming, will provide Hard Metrics’ iGaming platform together with its operational services.

Martin de Knijff, Metric Gaming Founder and CEO:

“Metric are very excited by the prospect of working closely with Bethard to provide a compelling turnkey solution for operators to gain entry into the U.S. market via one contract and one provider.

“The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship and this seemed an almost inevitable step in our evolution to bring this solution to market.

Erik Skarp, Bethard Co-Founder and CEO:

“Our ambition with this partnership is to make the U.S. less complicated for operators from a technical and contractual standpoint.

“With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion. These are exiting times and we look forward to another successful journey.”

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