New football advert from Betway

The UK online gambling operator Betway has launched a new television advertising campaign after engaging the services of the Above+Beyond agency and developing a 30 second spot titled “Bring the Game to Life” (see previous report).

The advert is timed to air during the opening weeks of the 2015/16 Premier League season and highlights the convenience and ease of operation of Beltway’s Android and iOS football app.

The 30 to 40 second adverts will screen during all of Sky Sports’ domestic league and cup games, in addition to ITV’s Champions League highlights and England games.

The creative features a recurring theme of transforming everyday-life routine for football fans into thrilling moments encountered during football matches. The intention is to draw attention to the large selection of betting markets that are available in football matches from all over the world, with in-play betting a major focus.

The app is additionally supported by a new Betway blog titled The Insider, which will provide fans with easily accessible and relevant information to better inform their wagering.

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