The New Jersey Division of Gaming Enforcement (DGE) is inviting skill-based gaming applications under its New Jersey First program in a bid to attract the younger demographic who it believes is key to the revitalisation of the ailing gambling industry in Atlantic City.
The authority will review social and skill-based gaming offers such as Candy Crush and Words with Friends-type games that could be incorporated into the casino wagering environment.
P.L 2011, chapter. 19, which was designed to revitalise the gaming and tourism industries in Atlantic City, includes a provision referred to as “New Jersey First.” This provision allows gaming products, which are submitted to New Jersey prior to or simultaneously with any other jurisdiction or testing lab, to be tested and, if approved, put on the casino floor within 14 days.
“Given the success of our New Jersey First program over the past 3 years, we have the fastest time to market for electronic gaming equipment anywhere in the country,” said Division of Gaming Enforcement Director David Rebuck. “The Division is authorized to implement this approach and move forward with products. Bring your innovative skill-based games to New Jersey and we will work with you to get them approved quickly.”
The DGE is banking on social skill-based games, which appeal to a large segment of the population, to bring more customers to the casino floor or onto casino’s online destinations.
“Social gamers are already familiar with these type of games and they would likely be willing to try them out for real money casino gaming,” Rebuck said.
“The convergence of social gaming with casino gaming will result in a new category of casino gaming. The Division has been working with various vendors who are generating innovative and exciting products which have never been seen before on a casino floor. With the changing market and demographics of the casino industry, skill-based gaming could provide a great opportunity for the Atlantic City gaming industry.”