New Mexico lottery chooses Scientific Games

Scientific Games has extended its long standing relationship with the New Mexico Lottery in an eight-year deal that will see the company provide instant products and services, and a two-year loyalty rewards program.

With the new contract, Scientific Games becomes the New Mexico Lottery’s primary provider of instant games and related services, including research and lottery sales force training. As part of the contract, the Company will also continue to provide technology, content and services for the Lottery’s Points and Rewards/Second-Chance Promotions program.

“Based on our business plan, Scientific Games has proven that they have the experience to help the New Mexico Lottery grow profits in the next eight years by delivering quality instant games, support and strategic planning for our product portfolio and player engagement,” David Barden, CEO, New Mexico Lottery Authority, said.

“Scientific Games is honored to be selected as the leading instant game partner for the New Mexico Lottery. We will help the Lottery develop a high-performing portfolio of instant games supported by one of the industry’s most engaging loyalty and rewards programs,” John Schulz, Senior Vice President, Instant Products at Scientific Games, said.

“Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state.”

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