UK research and development company, 2mee, has launched a new marketing tool that lets operators send video push notifications direct to the home screens of customer’s smartphones and tablets.
2mee Face Messaging allows online gambling brands to create quick, real-time video content with their ambassadors and deliver it straight to their players’ devices, taking consumer engagement and brand affinity to the next level.
These face-to-face messages help operators achieve closer engagement with their customers; different player demographics can be targeted with different messages for personalised campaigns.
Dave Soppelsa, founder at 2mee, said Thursday: “Operators are constantly looking for ways to tap into the psyche of their players and ensure their marketing messages can be heard loud and clear; video push notifications are the most effective way of doing this.
“A personal connection is such an important factor in driving brand awareness, and by combining the power of video with an operator’s brand ambassador, new levels of engagement can be achieved.”