Scientific Games Corporation’s newly created SG Digital division has announced leadership appointments to accelerate its customer-driven, product-led strategy across digital gaming, sports and iLottery.
Ashley Sandyford-Sykes will serve as Senior Vice President (SVP) of SG Digital’s content team. Sandyford-Sykes previously held a number of executive roles in the industry and has lectured on slot product development and content strategy. He conceived and led Openbet Casino and Microgaming Quickfire, according to his resume, before becoming an industry consultant.
The SG announcement notes that he will have full responsibility for SG Digital’s nine game studios, joining the company in May this year and based in Chiswick, London.
The newly created SG Digital division of Scientific Games includes OpenBet, a top B2B Sportsbook platform; the player account platform Open Platform System (OPS); content aggregation networks via its Open Gaming System (OGS) and former SG Interactive’s Game Server; nine independent game studios; and the SG Universe Platform.
“We’ve formed an extremely powerful team of technology and product leaders who are moving quickly with a dual focus. Firstly, maturing our EU-centric development and product capabilities to better support our larger UK and EU customer base, and secondly, establishing new capabilities in North America to meet the growing demand for our gaming products and be prepared for sportsbook expansion, should the U.S. become a newly regulated market,” commented Matt Davey, Group Chief Executive, SG Digital.
Sandyford-Sykes’ arrival completes the full set of previously announced product and technology appointments including Former Ladbrokes Chief Product Officer and Sportsbook Director Keith O’Loughlin who joined as SVP Sportsbook and Platforms; Dylan Slaney, previously a Global Innovation Director at Dunn Humby, who will serve as SVP Gaming; and ex-Oracle VP Chris Armes as the division’s Chief Technology Officer.
Sandyford-Sykes, O’Loughlin, Slaney and Armes will report to SG Digital’s Chief Operating Officer, Jason Walbridge.
“We are excited by the reception SG Digital received at ICE Totally Gaming and the opening of our new Krakow development center, designed to meet the increased demands of our expanding product portfolio,” Davey said.
In addition to the product and technology appointments, current Scientific Games’ Legal Director for the UK, Sue Dawson will take on the additional role of Deputy General Counsel SG Digital. Her previous professional experience includes Assistant General Counsel for Gala Coral Group and Head of UK Legal for Inspired Group. Ryan Ripley will take on the role of interim Chief Financial Officer for SG Digital.