German online sports betting operator in Dortmund FC sponsorship deal

Bundesliga football club Borussia Dortmund has signed up with German sports betting operator Oddset Deutschland Sportwetten GmbH in a long term sponsorship deal that includes both online and land marketing and publicity provisions.

Starting with the new season, Oddset advertising will appear inside Dortmund’s 80,000-seat Westfalenstadion, and the partners will collaborate on new-media initiatives.

Erwin Horak, chairman of Oddset, said that the partnership in the field of new media would creat substantial added value to both partners in anticipation of a more liberal German online gambling market.

Related and similar