Online betting exchange Betdaq has signed a deal to become the principal partner of Sunderland AFC. The agreement will see company’s brand appear on the front of Sunderland’s shirts and feature prominently around the club’s Stadium of Light home.
Betdaq, founded eighteen years ago, is part of the GVC Group, along with other gambling brands, including Ladbrokes and Gala Coral. The betting exchange matches more than GBP 75 million-worth of bets a week and offers customers a simple, flat-rate 2 percent commission across all sports and markets.
Sunderland are the current favourites for next season’s League One title, after making several new signings and appointing Jack Ross, last season’s PFA Scotland manager of the year, as manager.
Tom Sloanes, commercial director, Betdaq said Thursday: “Opportunities to partner with a football club the size of Sunderland are very rare, so we had no hesitation to act when it became a possibility.
“This partnership provides us with the opportunity to enhance our growing sponsorship portfolio and we look forward to playing our part in what we all hope will be a great season for Sunderland AFC.”
Sunderland AFC’s managing director, Tony Davison, said: “We are delighted to welcome Betdaq to our Sunderland family. From day one, they have demonstrated a real enthusiasm and desire to work with the club. To partner with a company that understands our values and who we are is very important to us.”