Online sportsbook to sponsor Bundesliga team

Betit’s SuperLenny.com sportsbook brand has announced an agreement that will see it becoming the platinum sponsor of German Bundesliga newcomer SC Paderborn 07 for the 2014-2015 football season.

SuperLenny has attracted the punters’ attention with its irreverent approach to online sports betting and offbeat website presentation, and the publicity and television exposure, which includes the Benteler Arena, attached to the sponsorship will help the sportsbook to lift its international profile.

The company will promote special offers to the football team’s fans, maintaining close contact with them throughout the season.

Martin Hornberger, executive vice president and general manager of the football club said: “We are very pleased that our marketers have been able to conclude this cooperation. It’s nice to know that we can now convince foreign companies that we provide a good advertising platform.”

Super Lenny spokesman Tomas Backman said his company viewed itself as a challenger with a somewhat different but effective approach to the major companies in the sportsbetting business, and welcomed the opportunity to work with SC Paderborn 07 in a tough league.

He said that SuperLenny is one of the fastest growing online sports betting providers, and was founded recently by a group of experienced Scandinavian online gambling experts, operating on a Malta licence, where the company is based.

SuperLenny.com is operated by Betit Operations Ltd.