Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has extended its successful partnership with Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a U.S.-based gaming and betting company and a leading operator in Colombia, to launch Pariplay’s vast content library in Colombia.
Pariplay’s extensive games portfolio of over 120 titles is now available to RushBet.co customers in Colombia via the Fusion™ gaming platform, including localised content designed to appeal to regional players.
Pariplay and RSI have a strong existing partnership with Pariplay’s engaging and entertaining content already available to RSI customers in New Jersey at PlaySugarHouse.com.
The deal highlights the popularity of Pariplay’s offering in Colombia and underlines the supplier’s commitment to Latin America.
With this launch, Pariplay initially has more than 20 games on RushBet.co, including widely acclaimed titles such as Dragons of the North, Wolf Riches and Rumble Rhino Megaways™. More games will be added over the coming weeks.
Adrian Bailey, Managing Director at Pariplay, said: “Through our existing partnership with Rush Street Interactive in the US, we know that we have a trusted and highly professional partner in them, and we are extremely proud to further grow our collaboration with them into new markets.”
Richard Schwartz, CEO at Rush Street Interactive, said: “We know that Pariplay’s content is enjoyed by our customers in New Jersey with a great mix of classic and innovative games that keep players entertained.
“Partnering with Pariplay in Latin America is very exciting as this deal reaffirms our commitment to provide our RushBet.co players with a dynamic and personalized mobile playing experience. Given that Pariplay’s high-quality games are already hugely successful with our New Jersey players, we expect our Colombian players will also enjoy them.”