Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has struck a milestone agreement with Tenlot Group which will see content from its Fusion™ platform made available to major national lotteries across the globe.
Tenlot Group is a lottery and gaming operator, providing turnkey solutions to national, regional, and local governments in numerous countries globally, with a key presence in Africa and Latin America.
The deal will see Tenlot Group’s lotteries gain access to Pariplay’s Fusion™ platform which features over 12,000 games from global suppliers, as well as Pariplay’s diverse portfolio of proprietary content. In addition, the platform hosts a range of exclusive marketing tools to help operators increase engagement and retention levels of their players.
The deal marks a significant step for Pariplay, as it enables the supplier to offer its thrilling games library to renowned national and regional lotteries in new markets, reaching a broader audience. The list of operators includes members of the World Lottery Association (WLA) from countries including Kenya, Ghana, Guatemala, among others.
Licensed in more than 16 regulated markets, Pariplay’s Fusion™ platform hosts one of the industry’s most comprehensive offerings.
Christine Lewis, Chief Commercial Officer at Pariplay, said: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.
“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”
Yossi Abadi, Chief Executive Officer of Tenlot Group, said: “Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content.
“Pariplay’s Fusion™ platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”