Polish land operator outlines plans to expand online

Polish retail sports betting operator Superbet has revealed plans to take its successful land operations online early next year in a strategy that includes the introduction of mobile betting.

Superbet launched in 2017 and has quickly built a strong presence in Poland with over 50 retail outlets.

CEO Aleš Dobeš says that development work on the online and mobile project is well advanced although operational testing has not yet begun.

“We want our services to be refined in every aspect and tailored to the very demanding Polish betting market,” Dobeš said, adding that management is determined to obviate any technical, regulatory or operational problems before going live.

“It is only when we are sure that all issues related to entering the online market work perfectly, that we will submit relevant documents to the Ministry of Finance, probably around the fourth quarter of 2018.”

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