Swedish slots specialist Quickspin has unveiled a set of flexible promotional tools that allow online casino operators to differentiate their offering and reward customer loyalty.
The supplier is now offering unique free rounds in all its games that give players up to six different bet options, depending on their preferred stake sizes.
This helps operators maintain the same marketing message across their customer-base while tailoring rewards appropriately.
In addition to these free rounds, Quickspin has also developed a feature trigger which allows players to experience the free spins bonus round on any of their slots, including Razortooth, Crystal Queen, and the brand new Second Strike.
These rounds, which all players chase, can now be enjoyed on the house, with operators choosing which customers are eligible, on what game, and to what stake. Players simply tap ‘start’ and the game will automatically trigger the bonus round.
Quickspin CEO Daniel Lindberg said: “Existing promotional tools tend to revolve around what the operator and their supplier can offer – not what suits the needs of the player.
“Ours is the next generation and give clients the flexibility to customise their offers to individual players. They will finally consign the days of mass market, database-wide blanket offers to the gaming history books.
“They will also help shift the focus from acquisition to re-activation and retention, which will be the key battleground in the coming months, particularly in an increasingly crowded market place.”
Quickspin, founded in 2011, recently secured a deal to supply leading casino Mr Green, and earlier this year announced a partnership with Relax Gaming, enabling the launch of its own platform (see previous report).