Racing Post and bet365 team up for new series of ‘Upping The Ante’

News on 5 Nov 2019

Racing Post and bet365 are delighted to announce they are teaming up to produce the latest series of the popular Cheltenham Festival preview show ‘Upping The Ante’. The third series of the ante-post tipping show will see returning hosts David Jennings and Gavin Lynch joined by bet365’s head of racing, Pat Cooney.

Launching on Tuesday 5 November 2019, the revamped preview show will be produced weekly and will focus on the form and performances of jumps horses across the season in the lead up to the four-day meeting in March.

Speaking about the new series Racing Post Digital Marketing Director Gethin Evans expressed his excitement at the return of the show: “We’re delighted to deepen our video partnership with bet365 on the return of ‘Upping The Ante’. All parties are enthused by the new look weekly video series which leads up to the 2020 Cheltenham Festival.

“David and Gavin will combine their own expert knowledge with the latest bet365 updates from Pat, taking you through the latest insights and odds surrounding the jumps season.

“This year we are extending ‘made for platform’ distribution across more social channels than ever before and, for the first time, on our sister brand MyRacing.”

The full ‘Upping the Ante’ show will be available on Racing Post Facebook and Youtube channel, with segments produced across all Racing Post, MyRacing and bet365 social channels.

Source: Press Release

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