Reflex Gaming to provide new game to William Hill

News on 9 Dec 2017

Online gambling games developer Reflex Gaming has announced that it is to renew its previous business engagement with William Hill with the exclusive provision of a new game titled Einstein Eureka Moments.

The game, which Reflex says resonates with the interests and preferred playing styles of a U.K. audience, will feature on William Hill Vegas.

Reflex chief product officer Mat Ingram said in a company statement this week:

“Gaining exclusive supply contracts is a strong show of faith in our creativity and the ability to produce quality content that the market wants to play. Einstein Eureka Moments taps into the psyche of the British game player, a demographic which chimes with the William Hill business.”

Julian Beck, William Hill’s head of game development, said: “We are confident that the game will resonate with our customers and perform well. Reflex Gaming is important to our exclusive strategy on content, and we look forward to working on more unique content in 2018.”

Related and similar