SBTech adds geolocation expertise to its offering

Canadian geolocation specialist GeoComply announced Thursday that SBTech has completed integration of its New Jersey approved geolocation compliance solution with SBTech’s iGaming and Sports betting platforms.

GeoComply’s geolocation technology will now be available for use alongside SBTech’s products across its on-property, online and mobile channels as they expand their offerings in the US.

“With agreements already in place with two of the established operators in New Jersey, SBTech has moved quickly to position themselves as a key player in the emerging US iGaming and Sports betting market,” said Anna Sainsbury, CEO of GeoComply USA.

“We are very excited to be working with them as they roll out their products to the US market, as states continue to pass enabling legislation.”

Richard Carter, CEO of SBTech added: “As legalized sports betting becomes more widespread across the country, by partnering with GeoComply, we’re able to meet each state’s specific geolocation requirements, whether for on-property, online or mobile applications.”

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