Scientific Games acquires Red7Mobile

News on 11 Jul 2017

Scientific Games Corporation has acquired Bristol, UK-based, real-money mobile and desktop casino games and sports app developer, Red7Mobile Ltd (Red7) for an undisclosed consideration.

The acquisition provides Scientific Games with access to a large portfolio of mobile and interactive game titles, including slot games, instant win/scratch cards, and table games along with a range of sports betting solutions.

Red7’s sports middleware provides a robust, real-time platform for the development of a range of UX and UI solutions for sports-book web and native apps, the company said.

The developer already holds game, platform and sports partnerships with many of the industry’s leading online gaming and sports betting operators, including BetVictor, Paddy Power, William Hill, betfair,, Danske Spil, Quickfire-powered by Microgaming, QuickSpin, odobo, Openbet, NYX Gaming Group, Leander, Playtech and Relax Gaming.

“The acquisition of Red7 and its highly creative, talented team is a very positive development in SG Interactive’s growth story,” Barry Cottle, group chief executive – interactive for Scientific Games, said.

“Red7’s portfolio of innovative games augments our entertaining game content and industry-leading intellectual property. We’re also excited about their sports betting apps, which include a host of robust features that add excitement to the sports betting experience.”

Scientific Games will employ all of Red7’s staff in the firm’s existing Bristol, England location, and will continue to fully support Red7’s partnerships with online and sports betting operators through the Scientific Games network.

“Many of Red7’s partners are also our partners, so we truly feel this is a win-win for all of our stakeholders,” Cottle added.

“As we merge Red7’s content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.”

Matt Hatch, chief executive officer of Red7, added: “We are excited to be a part of Scientific Games, combining Red7’s creativity, innovation, and award-winning games to deliver transformational player experiences to Scientific Games’ real-money gaming partners around the globe.”

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