Racing data provider SIS has secured a deal with the Korean Racing Authority (KRA) enabling the company to broadcast live coverage, pictures and data from two Korean racecourses to retail and online bookmakers in the UK, Ireland and Spain.
The deal covers the racecourses in Seoul and Busan, with races running from Friday to Sunday. Busan will host fixtures on Friday mornings (UK time) and Seoul on Saturday and Sunday mornings (UK time).
“I’ve no doubt racing fans will be very pleased with the quality of the racing on display and I’m confident the fast-paced action will also appeal to a host of new admirers as we promote it in Europe,” Simon Fraser, Head of International Horseracing at SIS Betting, said.
The 1680 Korean races each year join a comprehensive stable of overseas horseracing that now includes racing from Dubai, Latin America, Singapore and Mauritius.
Seongwon Jeon, Executive Director of Marketing at the Korean Racing Authority, added: “We are very pleased to be partnering with SIS, with their ability to provide operators with a high quality end-to-end betting content solution which will help us grow interest in Korean racing around the world.”