Platform provider SkillOnNet has had its Germany licence reissued by the Schleswig Holstein regulator so that it can continue to operate its DrückGlück brand in the country.
This is a major milestone for SkillOnNet, DrückGlück and online casino as it brings to a close recent speculation that operators may be prohibited from pushing their brands to players in Germany. SkillOnNet’s Schleswig Holstein licence permits it to operate in the country until 2021.
To coincide with the reissuing of its casino licence, DrückGlück has signed an extension to its current unique sponsorship deal with Bundesliga 2 football team Holstein Kiel that includes press wall logo placement, LED boards around the stadium, a centre circle banner and more.
In addition to this, SkillOnNet will re-open its marketing war chest with plans to spend big on a high-profile TV advertising campaign that will run across well-known TV channels including Pro7, RTL, SAT1, VOX, Kabel1 and Sport1.
Michael Golembo from SkillOnNet, said: “We are thrilled to have been reissued our online casino licence in Germany, allowing us to continue to offer players in the country the best possible online casino experience through DrückGlück.
“This is being backed by a major marketing campaign, first through extending our current partnership with Holstein Keil – which to date has proved to be hugely successful for both parties – and then via a major TV advertising campaign across all the big channels.
“DrückGlück, with over 3000 games on offer , has established itself as the online casino market leader in Germany and the renewal of our licence proves that we are doing this while meeting the highest possible regulatory standards.”
Commented Tim Jost, Head of Marketing, Holstein Kiel “After a very good start to a very promising cooperation, DrückGlück and KSV Holstein-Kiel have agreed on a long-term continuation and expansion of the partnership. With DrückGlück at our side, we have gained a partner who is very committed to Holstein Kiel and always communicates with us in an open and personal way, which we greatly appreciate here. Furthermore, we are proud that the brand Holstein Kiel can also be promoted to other public spaces by its partner DrückGlück.
Community actions for fans and partners of KSV Holstein are implemented. We are very much looking forward to further positioning the Holstein Kiel brand together with our partner and to be able to execute interesting campaigns for our fans and sponsors. We are very proud to have this partner by our side and look forward to the coming years.”