Online sports betting content firm Sportradar has acquired the exclusive eight year rights to collect and distribute official German Handball League data to its betting industry and media clients following a partnership agreement signed last week.
The Sportradar agreement covers both the first and second divisions of the HBL, along with the DHB Cup, the Super Cup and the annual All-Star Game competitions.
As part of the agreement, Sportradar will furnish HBL with its “Live Sports Centre” product, a content visualisation tool with extensive live statistics which can be customised and implemented on all team websites.
The data company has also undertaken to develop an HBL mobile application for data visualisation across smartphones and tablets.
In a press statement this week, Sportradar m.d. for sports data and licensing, Johannes Ranke, said:
“Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world”.