Swedish games developer in bwin.party content deal

News on 21 Jun 2016

The Swedish online gambling games developer Yggdrasil has announced a content supply deal with GVC Holdings subsidiary Bwin.Party Digital Entertainment, which is to take on board the full Yggdrasil portfolio of slots.

The package includes Yggdrasil’s collection of promotional tools, Boost and the Infinite API for gamification.

Yggdrasil previously had a supply deal with GVC, which completed the acquisition of Bwin.Party earlier this year. The new agreement is an extension of that deal in terms of both market coverage and duration.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “Bwin.Party is one of the most respected operators in our industry, so it is fantastic news that they have become the latest operator to see the value in Yggdrasil’s games.

“This year has already been a busy one for team Yggdrasil, with new game launches, new hires and new sign-ups.”

Liron Snir, chief product officer for GVC Holdings, added: “We are certain that Yggdrasil’s innovative and engaging slots will prove a hit with Bwin.Party customers.”

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