Online betting company Tempobet has signed a sponsorship agreement with Preston North End FC to become the club’s principal partner for the upcoming 2017/18 campaign.
The sportsbook’s logo will feature on the first team’s match shirts, with extensive advertising in place around the club’s Deepdale ground during the season.
It is anticipated that the deal with one of the EFL’s founding members will strengthen the Tempobet brand among UK customers, as well as around the world thanks to the screening of television highlights.
Tempobet CEO Tim Peters said: “This is a terrific opportunity to extend our horizons within football. English football is a crucial part of our business and given PNE’s historic standing in the game, it’s a perfect fit.”
The sponsorship deal with the Lilywhites will ensure Tempobet features on the shirts of two Championship clubs next season, following the renewal of their contract with Burton Albion. The company has sponsorship deals with sporting clubs and television stations across Europe and lists former Real Madrid star and World Cup winner Roberto Carlos among its brand ambassadors.