Warner Media’s Turner Sports and its digital division Bleacher Report have penned a deal with Caesars Entertainment for the development of sports gambling content.
Under the terms, Bleacher Report will establish a studio inside the sports book at the Caesars Palace Las Vegas hotel and casino from which the team will create gaming-related programming and editorial content.”
The content will be distributed via the Bleacher Report website and app.
“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences,” said Lenny Daniels, president of Turner Sports.
Caesars will be prominently featured as a Bleacher Report “gaming partner,” which includes sponsorship integration across content and distribution platforms.
In addition, Caesars will be a presenting sponsor of select programming airing across Turner’s linear TV networks, with the partnership allowing for and the pact allows for co-produced programming and events.