UK-based developer Realtime Games as leveraged interest in fantasy football to raise GBP 600,000 in a funding round designed to finance the continued development and marketing of its real-time fantasy football mobile game, titled UFL.
The project is a first for Realtime and allows fans around the world to connect simultaneously to a live football match; with mobile players participating in real-time competitions. Launched last year, the game already has more than one million registered users worldwide.
Realtime plans to use the funding from Mercia Fund Managers and an unnamed mobile games developer to expand its team, step up marketing in the run-up to the 2018 Fifa World Cup, and develop the platform further to allow it to create similar games.
Sohail Godall, chief executive and founder of Realtime, said the successful funding round was a milestone event for the company.
“This round provides us with a great platform to build upon our core game technology, scaling up for the World Cup and beyond,” he said.
Mike Hayes, head of digital and digital entertainment at Mercia, added: “UFL is unique in the market; it is the first ‘free-to-play’ fantasy game, and the first to combine a real-time live game with short play experiences, which makes it ideal for the casual fan.
“Realtime Games has not only built a popular soccer app with a loyal fan base, but it has also created a platform that could be applied across a much wider range of sports.”