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Board resignations at online casino group

28 Aug 2018

The sudden and surprising departure of Anders Holmgren, CEO of the Cherry online gambling group, earlier this year has been followed by the resignations of two board members amid reports of an investigation into insider trading involving the company. Swedish media reports late last week noted that directors Anna Bergius and Claes Ruthberg have resigned …

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Cherry Rush – Android casino app

20 Jul 2017

Shortly following an announcement that Google Play will unlock its app store to mobile real-money casinos, Cherry is claiming to be a newly launched Android app store offering real-money casino for mobile and tablet users along with browser-based play options. Cherry Rush is a free-to-download casino-only app offering slots and table games from a …

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Cherry adds to restaurant casino assets

19 Sep 2016

Online and land gambling group Cherry AB has announced the addition to its restaurant casino assets of Betway AB with effect from October 1 2016. The agreement encompasses the acquisition of Betway’s casino agreements, casino staff and equipment and involved Betway’s 15 Swedish venues in Stockholm, Sälen and Visby. The acquisition is expected to contribute …

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Cherry revamps Euroslots marketing efforts

16 Aug 2016

Cherry-owned online casino EuroSlots has been given a “reboot” with greater marketing resources following a new partnership with Malta and Denmark based digital agency Power Media Group and their affiliate network Matching Visions. Cherry said it expects increased activity focused on the Pan-European market as a result of the co-operation.  

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Cherry Group acquires German-Facing online casino business

2 Jul 2015

The Swedish online gambling group Cherry AB announced Thursday that it has acquired 71 percent of the shares of the Malta-based company Almor Holding Limited, an online casino business specialising in German-speaking markets. The effective date of the acquisition is July 1 2015 and Cherry AB will consolidate Almor within its group accounts from July …

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First white label from Cherry and Game Lounge

8 Apr 2015

Svea Casino is the first white label launch from Cherry’s collaboration with affiliate business Game Lounge. Our readers will recall Cherry acquiring a 51 percent stake in Game Lounge earlier this year. The new destination targeting the Scandinavian market offers gaming content from NetEnt, Microgaming, Yggdrasil Gaming and Amaya along with a sleek simple design …

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Redbet and Cherry among latest additions to Bulgarian black list

29 May 2014

Websites owned by Swedish online casino and poker operators RedBet Gaming ( and and Cherry ( join and as the latest additions to the Bulgarian State Commission on Gambling’s latest blacklist of unlicensed sites accessing local punters.

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Cherry launch new online casino

26 Jun 2013 is the latest online casino offering from Cherry AB. The new online casino has a focus on slot machine games, provides personalised VIP services and cooperation with local teams and sports associations. Emil Sunvission, chief executive officer at Cherry, has big expectations for the company’s latest product which he says it both a credible …

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Cherry’s Euroslots debuts

21 Nov 2012

Gaming provider, Cherry Malta Ltd. has launched its much-anticipated, an online offering built on a new proprietary platform that focuses on online slot gaming. The Malta-licenced online gaming site carries innovative features and games from Net Entertainment and Microgaming. Cherry’s and its partnership with International Game Technology will be phased out following the …

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Cherry offloads maritime gambling business

12 Oct 2012

Swedish gaming firm Cherry AB has inked an acquisition deal with Bell Casino AB for the sale and purchase of all shares in Cherry’s Maritime subsidiaries Cherry Maritime Gaming AB, Astral Maritime Services Ltd and Cherry Services Ltd to allow the company to narrow its focus on the online gambling sector. The transaction will be …

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Cherry plans online casino launch in October

17 Sep 2012

The Swedish gambling group Cherry, which operates the well-established Cherry internet casino and poker room and is part of the Betsson empire, has confirmed that its new operation, EuroSlots is on track for an October 1st launch. The new enterprise will be powered by Net Entertainment software, and it is understood will feature English, …

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Casinomeister warns affiliates regarding Rushmore de-tagging

27 Jun 2012

Allegations that affiliate management company C-Planet has effectively been taking the bread from the mouths of affiliate marketers of the Rushmore group of online casinos are creating shockwaves through the affiliate industry this morning after a de-tagging scam was exposed by Casinomeister owner Bryan Bailey. Bailey claims firsthand knowledge and experience of the scam after …

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