Bet365 to get online scratchcard action from Neogames

Online scratchcard developer Neogames has maintained its sales momentum going into 2010 with another bespoke scratchcard licensing deal with a major online gambling operator.  This time it’s Bet365.com, an operator that boasts a player base in excess of 3.5 million international players.
Under the terms of the licence agreement, NeoGames will provide Bet365 with its Flash-based scratch card games portfolio. The customised solution will be tailored to meet the unique demands of Bet365 and will cater for use in over 17 languages, for players based mainly across Europe.
“We are thrilled to have such an esteemed and successful operator like Bet365 as a partner and look forward to a long and productive working relationship,” says Shay B. Joseph, md of NeoGames Network.
Steve Ibberson, managing director of gaming at Bet365, said: “At Bet365, we are always looking to add quality content that we believe will enhance our customers experience. We are looking forward to offering scratch cards and are pleased to partner with NeoGames.”
Neogames has also announced the launch of a new addition to its games inventory. Branded Knights Battle the latest offering is a six in one multi game built on the concept of the classic card game, War, where the player’s aim is to beat the dealer by getting the higher card.
Knights Battle was created with the intention to bring an offline, familiar and popular card game to the online gaming world by turning it into a modern scratch card game, a company spokesman said.
Following Neogames’ usual practice, the new game has been localised and translated into 18 European languages in order to cater for its audience world wide, and the company’s white label and licensee clients.

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