Ad agencies invited to pitch for Ladbrokes account

Ladbrokes has called for a pitch for its creative advertising account following the departure of chief marketer Stephen Vowles.

The account currently held by SapientNitro is estimated to be worth around GBP 7 million and covers TV, print, outdoor and mobile.

Ladbrokes brand director Andy May will oversee the review and is said to also be considering options for advertising in the coming months. According to Campaign Live, head of offline marketing at Ladbrokes Israel Guy Tal will be involved in the review process.

SapientNitro are the creators of Ladbrokes’ amusing “The Oddsfather” campaign and are involved in the development of the bookmakers’ website and app.