Betfair in sponsorship deal with Southampton

Online gambling group Betfair has signed a sponsorship agreement with English Premier League football club Southampton, giving it access to promotional opportunities which will include Southampton’s “Predict a Score” facility, which permits Saints fans to make predictions on results and key elements in a game.

The terms of the deal, which follows Betfair’s partnership with Arsenal FC earlier this week , were not disclosed. The betting company is also committed to a betting partnership with Leicester City FC.

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