Betfair intros drone racing market

Betfair has introduced betting markets on professional drone racing in partnership with The Drone Racing League (TDRL) on the final race of the DRL Allianz World Championship to be held next week at Alexandra Palace as part of London Tech Week.

The DRL Allianz World Championship will be the United Kingdom’s first professional drone race and will be open to spectators.

“Drone racing is a sport made for betting,” DRL chief executive and founder, Nicholas Horbaczewski, said. “It combines the raw thrill of short track racing with the complexity and strategy of motor sports.

“The Allianz World Championship race will be the first time a live audience will see the thrill of professional drone racing up close, and the inclusion of betting will make it that much more exciting for fans. We’re so excited to be able to bring this experience to drone racing with Paddy Power Betfair, a global leader in betting.”

On-site betting and online betting will be offered on individual heat winners for each of the seven heats as well as the overall winner of the Allianz World Championship.

“This is a great opportunity and we’re excited to see how a partnership like this will play out for us in the future given the rise in popularity of the sport of drone racing,” added Stephen Mault, head of marketing for Betfair. “Innovation and technology are the lifeblood of everything we do at Betfair and we are committed to constantly finding ways of enhancing and improving the experience of our customers.”

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