Betsoft signs content deal with Groove Gaming

Betsoft Gaming has extended its reach in key European markets, signing a comprehensive content deal with casino consultants Groove Gaming.

The agreement is all-encompassing: Groove Gaming will add every game from the developer’s Slots3 series, along with the complete collection of Betsoft table games, to its library of more than a thousand titles.

Based in Malta, Groove Gaming comprises a team of experienced gaming professionals with a list of clients who they support in launching, maintaining, and growing new online casinos.  The company’s services are extensive, covering payment processing, fraud protection, risk management, regulatory compliance, business intelligence, affiliate promotion and CRM.

The cornerstone of Groove Gaming’s offer, however, is content.  Its consultants are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.

Miguel Micallef, Account Manager, said in a statement Monday:

“New casinos need to distinguish themselves with the right mix of perennially popular classics, and new, trending titles.  Groove Gaming has made this process easy, building up a treasure trove of compelling content.”

Groove Gaming’s services and content are currently geared towards European clients, but the company is also targeting expansion into Africa and Asia, as well as looking to capitalise on other emerging opportunities, says operations manager Yahale Meltzer.

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