Betsson launch first tv campaign in spain

Online gaming operator Betsson launched its first television campaign across Spanish TV channels late last week carrying the tagline “Suecos, pero emocionantes” (Swedish, but exciting).

Betsson.es entered the market in February having acquired Premier Casino’s license.

The ad shows a naked person plunging into a frozen lake accompanied by a voice over that says: “bad ideas arise when you’re bored, that’s why we Swedes create the most exciting online betting house and casino in the world.”

“We hope that our audience in Spain will like this campaign as much as we like it,” said Andrea Rossi, managing director of Betsson Southern Europe and Latin America.

“The goal of our flagship Betsson.es brand will be to become the go-to entertainment site in the Spanish market.”