Betway engages with the millennials

News on 9 Oct 2018

Online gambling group Betway made another move to engage with the millennial demographic this week, announcing the release of its latest custom CS:GO map, Aim Challenge, following the success of the highly popular Aim Time Trial.

Set in an office environment and loaded with Betway colours, logos and intriguing Easter eggs, the online bookmaker’s latest development specialises in challenging the CS:GO player’s in-game skills such as aiming, reflexes, movement and muscle memory.

Betway’s Aim Challenge follows on from their first CS:GO creation, Aim Time Trial, which was enjoyed by over 170,000 CS:GO players and generated over 1 million video views.

The bookmaker will also collaborate with leading teams NiP and MIBR, who are both sponsored by Betway, to create videos of their trials on the new map.

Adam Savinson, Betway’s head of eSports, said: “After the success of our first custom CS:GO map, we are delighted to announce Betway’s Aim Challenge.

“Following a popular test run at ESL One Cologne 2018, we will provide the community the best way to test their skills; with the ability to compare their times with some of the world’s top pro players.“

Related and similar

Betway engages with the millennials

News on 9 Oct 2018

Online gambling group Betway made another move to engage with the millennial demographic this week, announcing the release of its latest custom CS:GO map, Aim Challenge, following the success of the highly popular Aim Time Trial.

Set in an office environment and loaded with Betway colours, logos and intriguing Easter eggs, the online bookmaker’s latest development specialises in challenging the CS:GO player’s in-game skills such as aiming, reflexes, movement and muscle memory.

Betway’s Aim Challenge follows on from their first CS:GO creation, Aim Time Trial, which was enjoyed by over 170,000 CS:GO players and generated over 1 million video views.

The bookmaker will also collaborate with leading teams NiP and MIBR, who are both sponsored by Betway, to create videos of their trials on the new map.

Adam Savinson, Betway’s head of eSports, said: “After the success of our first custom CS:GO map, we are delighted to announce Betway’s Aim Challenge.

“Following a popular test run at ESL One Cologne 2018, we will provide the community the best way to test their skills; with the ability to compare their times with some of the world’s top pro players.“

Related and similar