Bwin to begin trial phase of Tokabot’s Wettbuddy

bwin will trial a new virtual betting buddy from startup tech firm Tokabot ahead of the Football World Cup Russia.

‘WettBuddy,’ is Tokabot’s group chat-bot technology, a first in the industry and billed as a new approach to customer engagement.

The technology will launch this month in Germany and Austria in a trial phase before a wider roll-out, bwin said, and will be used to engage customers throughout the World Cup and beyond.

The application provides unique interactive real-time and context sensitive content, including match stats, trivia and more, guaranteeing a more interactive betting experience which is tailored to each individual customer.

Initially operating via Facebook Messenger, WettBuddy will be available to consumers via a simple on-boarding sign-up process. Once signed-up, the virtual betting buddy will then be on hand to start conversations around users favorite team, upcoming matches and events or respond to the questions or comments.

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