The acquisition of the ComeOn! online casino gambling group by the Cherry Group (see previous reports) has been followed by a statement today (Thursday) that the integration project between Cherry iGaming and ComeOn!, will assume the brand ComeOn! with effect from April 1 2017.
The statement notes that branding the company ComeOn! will re-emphasise its operational independence, aligning with other business areas owned and built up by Cherry.
“We are building a business area, merging Cherry iGaming and ComeOn !, with a number of brands within it and setting a new unified culture and actionable values. We therefore wanted to take this opportunity to have a really good think about what name mirrors this the best. After spending some time we weren’t able to point to any brand alternative being on par or better than ComeOn!. It’s simply a great name and perfectly summarises our cultural attitude,” ComeOn! CEO Jonas Wåhlander explained.
“By clearly branding this business area we are, just as with XCaliber, Game Lounge and Yggdrasil, being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas,” Cherry AB CEO Anders Holmgren added.