Online sports betting operator Cheza Gaming has launched in the Kenya market, featuring in-play betting through its ‘Hela 5’ offering.
In one example, the company notes that a player who successfully wagers that a goal will be scored within the next few minutes could win five times their bet.
“With two groups of potential players in the market today; players who play, but are underwhelmed by the current gaming experience and, second, people who want to play but find sports betting complicated, Hela 5 offers a solution to this with a simple, easy and fun approach to betting,” said Cheza Gaming CEO Barney Barrow.
Players will be able to register and make their predictions through three channels; online, SMS or USSD. Other hela brand games that the company plans to release into the market in the coming weeks include Vuvuhela, a sport betting solution and helasports, a sport content platform available online, on SMS and mobile app.