Core gaming in Betfair-Paddy Power deal

Online gambling HTML5 software developer Core Gaming has inked a game distribution deal with UK online gambling powerhouse Betfair-Paddy Power.

The company revealed in a statement Thursday that the agreement will initially cover five of Core’s most successful titles, including Scratch 4, Sky’s the Limit, Beehive Bedlam and 3 Card Brag, with the games set to go live in May, alongside established casino games and sportsbook verticals.

The initial roll out of five games marks the start of a long-term relationship between Paddy Power Betfair and the award-winning software house, with the launch of more content already being discussed for this year and beyond, the statement advises.

Core CEO Justin Chamberlain said: “Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service. To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”

Related and similar