Player prop betting market provider, Digital Sports Tech (DST), has launched the first U.S. in-play prop betting offering for the National Basketball Association (NBA), saying results to date are exceeding all user traction and performance expectations.
In-Play NBA Player Props is powered by DST’s props platform and pricing engine, which combines advanced mathematical and predictive modelling with proprietary algorithmic-based odds generation that has been designed specifically for live NBA matches.
“It enables sportsbook customers to bet on any player’s (statistical) performance in real-time and as play is happening on the court.”
DST’s In-Play NBA Player Props is made available to sportsbook customers via its low latency data feed (API) push service. It is also offered within DST’s Bet Builder product, a plug-and-play solution for sportsbook operators where their users can create and customise their own stats-based prop bets on any player, either building single bets or same-game accumulators.
Ari Lewski, Executive Director at Digital Sports Tech, said: “Betting on NBA is already a top three sport for most global operators and player props are a critical part of their armoury, representing up to 85% of total markets offered per game with some sportsbooks.
“There is an ever-growing pool of bettors that are now more interested in betting on the star players and their statistical performances than the teams. For most of them it’s a far more engaging and enjoyable betting experience and In-Play NBA Player Props aims to take this experience to a whole new level.”