Two members of the new Nevada eSports Alliance trade association – betting facilitator Unikrn and eSports tournament and venue organiser LEET – are set to merge following a successful acquisition bid by the former company. The consideration agreed for the purchase was not disclosed.
Rahul Sood, CEO of Seattle-based Unikrn, said that by buying LEET his company achieves a stronger physical and commercial foothold in Nevada and its Las Vegas land operators, who are already showing interest in the eSports vertical as an attraction for new demographics. The deal also expands Unikrn's reach, which already extends to Australia and Europe.
LEET brings its experience, tools and contacts in organising top level eSports events to the table, and is expected to accelerate Unikrn's progress to its goal of becoming the premier eSports bookie.
The acquisition agreement envisages LEET co-founders Kingsley Edwards and Carson Knuth remaining in-post as part of a plan to continue the development of “a modern strategy to engage young adults.”