EUCasino.dk clearly means to cut itself a substantial chunk of the Danish internet gambling market following the news that it has made a multi-media marketing investment of Euro 500,000 in the Nordic market.
The company’s marketing campaign over the next three months will include print and television ads, backed by an intensive radio initiative, a company spokesman revealed this week.
The Danish television channel TV3 element will reach a significant percentage of the male demographic while hard hitting spots will run on radio station NRG with interactive promotions and sponsorships throughout the crucial 3-4 hours of the morning show.
EUCasino is SkillOnNet’s flagship brand, and the Danish drive will be followed in the autumn by a significantly bigger spend with a range of TV adverts now in production.
Commented EGO sales and marketing director Michael Golembo: “Since launching EUcasino.dk in Denmark on January 1st we have seen tremendous growth far exceeding our expectations. This has given us the confidence to now step up a gear and move the brand and SkillOnNet software to a much higher level of awareness and acceptance.
“By the end of June I predict that most Danes will have heard the name and a good percentage of online casino players will have tried us out at least once and come back for even more of the entertainment we provide.’
Golembo says that the offline activity will also be complemented by a significant online campaign with banner advertising and partnerships with a number of targeted affiliate marketing websites and networks promoting EUcasino’s 3D, Instant Play and Live Casino Games.