The latest in a line of recent deals, EveryMatrix has partnered predominantly Asian-facing online gambling and betting group K8 as it looks to expand in the United Kingdom’s sports and casino market.
Already a major Premier League sponsor, Manilla-based K8 will take on a fully managed sportsbook and casino solution from EveryMatrix for all its UK-facing brands, the deal includes payment and affiliate solutions.
In related news, EveryMatrix will introduce a multitude of new components in the latest upgrade to its OddsMatrix sportsbook at ICE 2017.
The new product is a flexible sportsbook platform fit for operators of all sizes, the company said, featuring modern integration options, a faster and more flexible front-end and lower time-to-market for various features. The upgrade ensures customers can manage website changes themselves and build their own front-end with the sports API’s.
“Having the possibility to introduce our new sportsbook at this year’s ICE is a long-awaited opportunity. Hard work is finally starting to bear fruit and it’s a great feeling that we can finally show it to clients. We’ll continue to invest into the new platform and more new components will be deployed in the following months,” Roee Weinberg, chief executive officer of OddsMatrix, said.