First Look Games launches

Game developers who want to get the word out on new products could be interested in a new TAG Media website launching Tuesday titled First Look.

The site provides a direct link between game developers and iGaming affiliates, offering publishers game information and assets, and content on the latest slots titles along with equivalent content on existing game studio catalogues.

For game developers, it connects directly with the publishers that promote content to players, increasing the volume, quality and compliance of their game marketing.

Powered by a bespoke CMS platform that lets developers easily upload game information and assets in bulk or individually, the First Look platform is equally straightforward for publishers to access and download the material.

The Game Library function puts developers in control of the information and content used to promote their existing game titles to publishers – vital when it comes to ensuring wide-spread, accurate, compliant, up-to-date marketing with a studio’s largest B2B audience.

First Look Premium is a unique product that supports the launch of a new slot title. It allows game developers to upload game information and assets two weeks prior to a game’s launch, which can be accessed by a select number of qualifying affiliates.

These publishers can create content for their websites and other marketing channels, which remain hidden until the game officially lands in operator portfolios. This not only provides publishers with a first mover advantage over their competitors, but also offers great SEO benefits as well.

First Look Games also offers a Compliance Scanning service, powered by Ian Sim’s Rightlander.

Tom Galanis, founder of First Look Games, said: “Developers can rest assured that publishers receive accurate, compliant information for new and existing games, while publishers can access this information freely and, in the case of game titles launched through First Look Premium, before their competition.”

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