Former Playtech exec joins GVC Holdings

Online gambling group GVC Holdings plc has announced the appointment of Liron Snir to the newly created role of Chief Product Officer of the merged GVC-Bwin group.

Snir was formerly vice president of product and strategy at Playtech plc and is respected as a product and technology expert in the online gaming industry, where he has been involved for the past sixteen years.

His experience includes management positions in customer relations and business development for Playtech, and a six year stint as head of business intelligence at 888 Holdings.

In his new role Snir will be responsible for overseeing product management and the overall user experience. The new position was created following the multi-billion acquisition of Bwin.Party Digital Entertainment plc on 1 February 2016.

Kenny Alexander, CEO of GVC Holdings said in a statement announcing Snir’s appointment:

“Liron’s considerable expertise in online gaming, product development, product integration and platform assimilation will be an invaluable asset in ensuring growth follows the successful integration of GVC’s and bwin.party’s products, brands and operations. This appointment reflects our commitment to delivering best of breed products and services to our growing client base.”

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