GVC overhauls tennis offer

GVC has completely overhauled its tennis offer in anticipation of the upcoming Wimbledon Tournament, introducing new data feeds and in-play score visualization graphics which it says dramatically increase the speed and quality of the customer experience.

Through multi-year agreements with IMG and Sportradar, feeds are now fully automated and integrated into GVC’s sports technology platform, bwin Sportsbook & Racebook and Sportingbet UK.

Other product enhancements include a revamped interface and extended live event streaming on GVC’s bwin brand.

Liron Snir, chief product officer for GVC said: “In a sport where the score changes by the second, having the best quality data is of paramount importance, while presenting the betting options in a user-friendly way is essential. We have taken huge strides in this product revamp and we will continue to fine tune it based on feedback from our players.”

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