Humans and animated characters play against each other in new eSports product
News on 5 Nov 2018
News on 5 Nov 2018
Gaming and animations fans are about to experience an industry first, claims Ader, an eSports agency connecting brands and publishers with the global gaming community, with clients including Audi, Disney, Coca-Cola, Marvel, Tencent, Amazon, Hershey’s and Miller Lite.
The agency is promoting a livestream where human and animated gamers play against each other. with the inaugural presentation featuring popular streamer Tyler “Ninja” Blevins; one of hip-hop’s most successful artists, Logic; and the characters of television powerhouse Rick and Morty playing Bethesda Game Studios‘ latest entry in the Fallout universe, Fallout 76.
Designed to be an immersive experience, the concept for the livestream is to enable both the gamers and the user community to interact with the animated characters in a live gaming environment starting Thursday, November 8 on Twitch and Mixer at 9:00 p.m. ET / 6:00 p.m. PT.
“We’re excited to provide Rick and Morty fans with the opportunity to interact with these iconic characters live as they join Ninja and Logic in the first multiplayer Fallout experience,” said Justin Warden, CEO of Ader.
“Gaming audiences are interested in new and unique ways to connect with their favourite gamers, so we focus on creating experiences for our brand and publisher partners that are not only highly engaging but also push the boundaries creatively.”
Fallout 76 is the online prequel to the Fallout franchise where every surviving human is a real person. Players discover a new and wild wasteland in the heart of West Virginia in what Ader claims is the largest, most detailed open world in series history.
The theme in Reclamation Day, 2102 is set twenty-five years after the bombs fall, when players (Vault Dwellers) emerge into a devastated post-nuclear America. The action can be solo or multi-player as users explore, quest, build, and triumph against the wasteland’s greatest threats.
“We’re thrilled to be a part of this unprecedented Fallout 76 streaming event,” said Pete Hines, SVP of Global Marketing and Communications at Bethesda. “Ader has outdone themselves. We promise you’ve never seen anything like this before.”
