IGT in Life is Good licensing deal

News on 15 Feb 2016

International Game Technology, through its IGT Global Solutions Corporation subsidiary, has clinched a multi-year licensing agreement with theLife is Good brand.

Under the terms of the deal, IGT has gained the rights to develop and distribute Life is Good lottery products throughout North America, including instant scratch games, interactive online e-instant games, and draw-based games.

“Life is Good is looking forward to working with IGT in developing a strong lottery program that is aligned with our work to help kids by funding educational programs. We find tremendous value in partnering with companies that share our vision and give back to the community,” said Bert Jacobs, chief executive optimist at Life is Good. “We’re confident we have selected the right partner in IGT based on their commitment and support of our mission.”

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